Why does a makeup artist need to write a blog?

Blogging is a key element to your business success because it helps you improve your search engine optimisation (which means more clients) and promote you in social media.

Your blog posts connect you and your customers, often helping to turn your customers into your loyal and regular clients.

But it only happens when your writing is good, your posts are consistent and contain carefully selected useful information.

OMA team have gathered 10 tips that will help you write a great blog post.

Writing tips to create a great blog post

1. Think about your target audience

It is important to understand that every blog post should be valuable for your target audience. Before you sit down in front of your laptop think about your clients and what they would like to know. What are they concerned about and how you and your blog post can help them? Think about questions your clients often ask or recall what kind of tips you share with your clients.Keep in mind your target audience and make sure your blog entries are valuable for them.

2. Divide your topics

Writing a blog is a consistent practice so you will need to come up with a lot of things to write about. That’s why it is useful to think through the topics of your blog articles before you start writing your first posts. Think about a list of topics you are expert at or the ones you think your clients would like to see on your website and brainstorm as many article ideas as possibles - the more you have the better. Having different categories will help you structure your blog and make your content more varied. You can always add more categories later on.

3. Devide on your blog entry topic

After you’ve come up with different ideas on what you want to cover in your blog posts pick up a topic you would like to start with. Think about what you can include in your article to make it interesting for your readers. Then do some research and check other makeup artists blog entries on this topic. To attract your readers’ attention and make them stay with you you will need to think up with something that will distinguish you from others. Maybe you can add a spet-by-step instruction on how to apply certain makeup or you will provide your readers with some tips that haven’t been mentioned before.

4. Name your blog post

Now when you have a plan of what your article is about you can come up with a title. The title is a guideline for both you and your readers. They will decide if they want to read your post entry or not based on the title and it will also help you start writing your blog. You don’t have to come up with the title at once. You can start with a working title at first and adjust it when your blog post is ready. For example, if you are going to write about facial oil products then your working title can be something like, “Oil products you should try and why”. And the final title turns into “Top 5 oil products you need to have and why”. Make your final decision about the title after you’ve written your post.

5. Write the introduction

Introduction is as important as the title. Its main idea is to captivate your reader’s attention and make them read your post up to its very end. Think carefully of what you need to write as an introduction - it can be an interesting fact or some statistics. Then explain the main idea of the post and what the reader will gain out of it.

6. Create an outline of your post

All the information should be organized; don’t write too long blog entries. It’s no good when your readers are overwhelmed with details or numbers or just text. Keep your content to the point - you need to provide enough information to answer a question or explain something. If it happens so that during your writing process you come up with some other tips or interesting facts or ideas you want to share, write them down in a separate document and use it later for another blog post. Arrange you post into sections to make your content easier to read and understand.

7. Write the post

Go through the outline of your post and fill in the details, examples, instructions and photos. Keep in mind that all your content should serve your main goal which is covered in your title. If you need a bit of help with choosing the right words or finding more synonyms check Power Thesaurus and Cliche Finder to help you improve your writing skills.

8. Proofread

When you have finished writing your post don’t rush into publishing it at once. Leave it for some time and then go back to proofread and edit. Re-read your text, check your grammar and your word choice. Are you happy with the way your post sound? And don’t forget to format your text. Is it easy to navigate? Are your photos or images where you want them to be? If you are happy about everything then you have just a few things to do before publishing.

9. Add tags

Do you remember how we talked about dividing your posts into categories at the beginning of this post? Tags will allow your readers to get more relevant information. You don’t need dozens of tags to each post; choose 10-20 keywords that will cover all your topics, stick to them and tag your posts accordingly.

10. Add call-to-action

Call-to-action shows your readers what you suggest them doing next. Maybe they need to subscribe to your blog or download a pdf with some extra tips or information, or maybe they need to check some other articles or subscribe to your Instagram account where you are going to show the trends of summer makeup. No matter what it is, a call-to-action is an essential part of a blog entry that helps you to team up with your readers and clients.

Writing blog posts

is not an easy job but just like everything else you become better and better with practice. We at OMA believe that it is a good idea to start writing your blog posts before your start actually writing a blog. Have a certain amount of posts in stock and decide how frequent your posts are going to be and stick to that decision.

Get a post calendar where you can decide what and when you need to post;such calendar will help you see the outline of your posts and the range of topics you are covering. Make sure you write about different things to keep your readers interested.

Writing tips for makeup artists