The Beauty Industry in New York
At Online Makeup Academy, one of our exciting perks is the location of our physical location, in the heart of New York City. New York is the epicenter of the creative industry, and we are lucky to work with many top artists and talented industry professionals at our physical school (and bringing them to you directly online!), so we want to share with you more about the beauty industry in New York, NY!
The beauty industry
The beauty industry (which is comprised of many different outlets such as salons, freelance artistry, editorial, film industries, and more) is one of the key components of the American economy, which, despite periodic financial up and downturns is always characterized by steady growth.
Today, in the United States there are about 400 thousand salons of various kinds with an annual sales volume of $ 55-60 billion - this is just a small portion of the entire beauty industry!
Instead of statistics on salons - can we discuss the beauty industry in general? Freelance makeup artists, private clients, film, television, editorial, fashion especially; including companies such as Glamsquad (also founded in NYC) — which pertains more to our curriculum; salons are not something that freelance makeup artists can traditionally make as a career without an Esthetics or Cosmetology license.
In general, beauty salons and hairdressers have the largest market share: approximately 250 thousand operating salons throughout America and an annual sales revenue of around $20 billion. For a long time, small private salons dominated the industry; however, by the end of the 20th century, large chain stores began to grow, developing the opportunity for franchising. However, the beauty industry is still very fragmented: the 50 largest companies own only 15 percent of the market share! Just imagine that! That means there are so many growing (and succeeding) small business owners, like you!
For most salons the main target audience, of course, is women, but more and more beauty salons are trying to focus on families, thus attracting men and children as their clients.If you aspire to work in a salon, you will need to pursue your Cosmetology or Esthetics license (even though it has nothing to do with makeup artistry!). All 50 states, hairdressers, stylists and makeup artists are required to obtain permission and a license to work with clients. The process of obtaining a license, as a rule, includes attending a specialized school and passing written and practical exams. In addition, licensed individuals are required to undergo periodic training in order not to lose their license. If you aspire to work in a salon as a makeup artist, don't fear - we have many licensed Cosmetologists and Estheticians who continue (or begin) their education with us for their well rounded career in professional makeup artistry!
According to the US Bureau of Labor Statistics, more than 700,000 people work as hairdressers, stylists, and makeup artists. Employment in this area only continues to grow: according to preliminary forecasts. By 2020, growth is estimated to be 14 percent!
The most famous city in the United States, New York
Is known as the capital of fashion, glamour and the entertainment industry. In New York many of the headquarters of famous brands of the beauty industry are located here. Demand for this kind of service is very high because of regular movie making, runway shows, photo shoots, etc. A generally dense population with higher than average incomes make New York an ideal place for a beauty business. The competition, of course, is great, but everyone will have a chance to find their customers.
Many different international beauty industry conferences are held here. For example - one of the main and most coveted shows; IBS New York Beauty Show, which is an international exhibition of products for artists in the industry. This is the largest and longest event in the world of beauty and fashion. The event provides participants with broad information and business opportunities - to establish new and strengthen old business relationships, learn about the prospects and trends of the industry, see innovative products for retail sales and beauty salons.
For those who do not live in New York these list of shows and conventions is a great opportunity to visit the city and come for networking to build your business:
The Makeup Show-New York – the largest pro-focused beauty event with the most innovative brands and artists in the beauty industry! The Makeup Show is a place where artists of all levels join together to find mentors, meet industry leaders, refill their kits and learn new programs that will bring their careers to the next level.
Makeup in New York – cosmetics and fashion accessories exhibition. The Makeup in New York event will features the sector of makeup professionals. Individuals are taking this unique opportunity to discover and share innovations and trends with a specialized focus on Product & Packaging developers. This event is a great meeting place to meet brands and their partners - especially if you are looking to launch your own makeup brand!
Luxepack New York – the exclusive event that offers cutting-edge packaging products & solutions for all beauty, fragrance, wine & spirits, wellness, and fine foods brands. The sought out industry experience where today's premium suppliers and luxury brands get together for impactful packaging business development.
New York Society of Cosmetic Chemists – dedicated to the advancement of cosmetic science, the New York Society of Cosmetic Chemists strives to increase and disseminate scientific information through meetings and publications.
NYSCC Suppliers Day – important annual event on the industry calendar in North America. The showcase for the latest innovations and educational programming.
Today, a business in the beauty industry remains an attractive investment to combine the passion for entrepreneurship, creativity, and independent business. To grow a successful business, pay attention to your desired client base - where do they live? How can you grow your brand surrounding the area that is available to you? To become a professional in the beauty industry, you don’t have to live in New York - many major cities offer as many advantages, and smaller cities also offer their advantages for growth (as you may be the sole service provider in your area!). Depending on your dreams and situation, it doesn't matter where you are located - you can receive a top tier industry professional NYC based education and enroll in our courses at the Online Makeup Academy. We teach professional makeup artistry all over the world!
